Arts Entreprneurship & Technology presents:
ROCKY RACCOON'S HIGH TECH HOLLYWOOD HIP HOP HEDGE FUND HOEDOWN
& FASHION/ART/PHOTOGRAPHY/VIDEO GAMES SHOWDOWN
The Triangle's Premiere Artistic Entrepreneurship Networking Event ::: March 28th Local 506 @ 3PM to 2AM
Join fellow artists & entrepreneurs at artsbusinesstech.com/forum and artsentrepreneurship.com .
ROCKY RACCOON'S SUPPORTS AND SALUTES
MUSIC MAKER RELIEF FOUNDATION: KEEPING THE BLUEST OF THE BLUES ALIVE

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Entrepreneur Magazine's Blog
Mixing Art With Entrepreneurship

Teresea Ciulla of Entrepreneur Magazine writes, "Can you actually make your passion your profession? According to Dr. Elliot McGucken, a professor at the University of North Carolina, Chapel Hill, who's teaching the university's first "Artistic Entrepreneurship & Technology 101" class, the answer just may be yes. McGucken's class, which is comprised of a group of 45 students majoring in law, business, art, computer science, journalism and music, focuses on teaching students about creating value over just making money, about letting their higher ideals guide the bottom line. After all, as McGucken says, "Successful companies aren't successful because they make money--they're successful because they create value." Class projects range from a classical music video to a hip hop curriculum and textbook to an online art gallery to a freshman's record label that's signed more than ten bands to a social network being programmed by three computer science majors. Students are seeing that to the degree they succeed in creating useful art and ventures, they'll be able to support their passions with a profitable business. And isn't that what we're all really striving for? To find an excitement in our work in order to beat back the dullness of the typical 9-to-5 routine? Looks like McGucken's found a way to inspire a new generation of artistically minded entrepreneurs to follow their passions--and make a living. Check out: Mixing Art With Entrepreneurship

ROCKY RACCOONS
Now somewhere in the black mountain hills of Dakota
There lived a young boy named Rocky Raccoon


"Rocky Raccoon" is a song off the Beatles' White Album, and it combines it all--the classic Hollywood western with blues, spoken word, bluegrass, rock, country, storytelling, irony, revenge, and religion.   It's also a new rockin' festival that's celebrating the artists' newfound digital freedom to rock their dreams, to make their passion their profession, and produce, protect, and profit from their content.

Both Athens and Jerusalem may be found in the lyrics, and the music is a tribute to the African American inventions of jazz and the blues combined with the Sotch-Irish mountain music that blossomed throughout Appalaichia long ago.  Think about the instruments in an Irish jig, add some blues notes and a new-fangled banjo on a mountain porch, and you've got bluegrass.  As Snoop said, "Without the blues notes, you'll never go platinum." 

And the Beatles went platinum alright.  They're the best selling artists of all time.  According to the RIAA, the Beatles have sold more than 106 million albums in the U.S. alone--more than any other artist ever. 

And yet neither Rocky Raccoon, nor any of their albums, can be purcahsed on iTunes nor any other online music service, as Sir Paul McCartney does not feel comfortable selling his music on the net.  It seems Rocky Raccoon needs a beter gun--the 45 Revolver.  It's the rising generation's duty to figure out the tehnology for this--well, actually the technology is there, so it's up to you to figure out the art and business of tomorrow's distribution of digital media.

Rumor has it that, "This is a catchy Western story written by Paul. Apparently the character of the doctor is based on an experience of Paul's. He fell off his moped and the doctor that treated him was stinking of gin and made a bad job of his stitches that he needed on his lip."  --http://www.songmeanings.net/lyric.php?lid=928

The song contains both a hodedown and a showdown.  It's four lads from Britain singing with a southwestern drawl.  The song's "western saloon piano," performed by Lennon, salutes bluegrass which naturally salutes the marriage of the blues & mountain music--both of which were born in the South, and which are at the roots of all rock'n'roll, country, and hip hop.  The beginning of the song is spoken more than sung, saluting poetry, hip hop, and rap.

The first showdown in all of known literature occured in Homer's Odyssey, which was composed around 800 BC. 

When Odysseus returns home from serving his country overseas, his kingdom has been overtaken by partying poseurs who have plundered his homestead and are hitting on his wife Penelope, yet she remains faithful.  Kinda reminds you of Hollywood & the music industry these days.  Smiley  Odysseus sneaks in as a beggar and is treated rudely and with great contempt, for they do not know who this original "man with no name" really is.

The Odyssey is at the center and circumference of every modern Western. 

Anyone who has seen Clint Eastwood's Westerns will be well familiar with the "man with no name" theme.  From a Fistfull of Dollars, to The Good, The Bad, and The Ugly, to Hang 'em High, to Pale Rider, Eastwood performs the Odyssey.  The man with no name rides into town, just to get a drink or two and be on his way, but is rudely treated by some of the villagers--by the proverbial dregs of humanity.  They don't know that he's an outlaw gunslinger--they don't know that he's the ghost of the man they let be beat down in the streets, as they stood by and watched on, doing nothing to protect a fellow citizen from the occaisonal inhumanity of humanity.  They don't like something about him--something's different--something noble, and it must be destroyed; as so often truth's beauty is a threat.  But they can't beat him fairly--none of them can draw the sword from the stone--none of them can string the bow.

When it comes to stringing the bow, only Odysseus can do it.  For he owns classical ideals within his heart.

And Ideals are Real.

Over the Supreme Court up in DC it is written Equal Justice For All.  And whil America has now and then fallen short of her ideals, she yet acknowldgeds that those ideals are the property of every citizen.  Our fundamental rights derive from Ideals, and along with the freedom to live by ideals comes the duty to defend them.  Those who believe in Ideals--in value and values, are long term investors such as Warren Buffett and Herman Melville and J.R.R. Tolkien.  Those who deny ideals are generally short-term investors, flacing the bottom line over the higher ideals, and favoring hype over substance, such as Enron and Eggers.

There is nothing Odyseuss would like better than a peaceful evening at home with his wife and son.  But it is not to be.

And even though Odysseus strings the bow, Antinous yet calls him out and threatens to kill him.  So Odyssues fires an arrow through Antinous's throat and then kills all of Antinous's deputies to reclaim his wife, his son, and his kingdom.  They didn't have guns back in 800 BC, but they still had showdowns where a righteous man had to stand up and defend what was his.

http://www.uoregon.edu/~joelja/odyssey.html#b22

Every day we have showdowns of sorts--it's a powerful motif--we gotta stand up for some things and face down others.  Especially as an Artistic Entrepreneur on the Hero's Journey trying to Rock Your Dreams--every day you've got some sort of a showdown or other.  Here's a showdown some have you have seen, and some of you were in:  http://artsentrepreneurship.com/r2r2000.mov  Smiley   In the video Vaughan's showdown is with herself--with those darker demons of depression that creep in and tell you that you're not good enough, that it can't be done, that you're incapable of rendering your dreams.  But how silly is that?  How can we not be good enough to render our dreams?  We're good enough to dream them--aren't we?  So Vaughan faces down the dark cowboy in her conscience, and wins not with a gun, but with flowers--with understanding and forgiveness.

And the classic showdown--in the court room in To Kill a Mockingbird, on the frontie in Tombstone, in Middle Earth, and long, long ago, in a galaxy far, far away--is a Hollywood staple.  Neo vs.Agent Smith--the vast, all-encompassing bureaucracy.  Luke vs.Darth Vader--the personification of a once good man overtaken by evil.  Austin Powers vs. Dr. Evil--a varation on the theme.  Frodo and himself--for as he nears Modor, more and more does he yearn to put the Ring on and receive absolute power.  And just before he throws it into the flames below, he puts it on and battles Folum for it.  And had not Golum bit Frodo's finger off and plummeted with the ring, Frodo probably would have never thrown it into the firey pit himself, and all would have been lost as Sauron tirumphed. 

And we like those showdowns where Ideals win, as the Hollywood box office demonstrates, as Ideals are Real.  So when you rock those dreams, marry them to Ideals.  Find those Ideals deep within yourself.  What do you most believe in?  What will keep you going when you show up in Hollywood as "the man with no name," and everyone dismisses you as a no-namer?  People will tell you that your dreams aren't real, but if you mary them to ideals--if you anchor them to the bedrock of the classics at night, while also rigging your soul's sails to the Truth's eternal wind, your dreams will triumph. 

They will tell you you dreams aren't real, but you're the one looking at your cards, and you know that Truth is the ace of Spades--it trumps all.  So you'll call their bluff and produce that film, or write that novel, or rock and rap that rhyme.

But poor Rocky Raccon gets shot by Dan.  For vengeance isn't the best way to go about life--even when someone steals your girl whose "name was McGill, who called herself lil, but everyone knew her as Nancy."  When someone tells them that your dreams aren't real, forgive them.  For so often it is that when people don't believe in their own dreams, nor themselves, they'll confuse themselves with you.  Forgive them if they try to steal your girl.  If she's true like Odysseus's Penelope, they won't be able to steal her.

The Beatle's Rocky Raccoon also has a humorous irony to it--kinda a light-hearted version of a Showdown.  We know they're Brits and that the drawls are fake.  But all the same, when Rocky is shot, we find ourselves rooting for him.

And in the end, does Rocky live?

Now Rocky Raccoon he fell back in his room
Only to find Gideon's bible
Gideon checked out and he left it no doubt
To help with good Rocky's revival.

You'll hear Paul McCartney & John Lennon rooting for poor Rocky throughout the chorus: "C'mon Rocky Boy."

He's kinda the underdog.

And again, as in all greater art, the song tells a story.  It has that Aristotilean beginning, middle, and end.

And furthermore, the song intertwines the classical heritage from Athens and Greece with the Judeo Christian heritage from Jerusalem, as the notion of revenge and justice and honor come largely from classical literature such as the Iliad and the Odyssey, and the notion of redemption, revival, and forgiveness come largely from the Judeo Christian heritage--the Bible.  In the end--is it Rocky's soul or health that needs revival?  Or both?

And the Beatles--especially John Lennon--were also very much into Eastern philosophies and religions.

Rocky Raccoon Lyrics:

Now somewhere in the black mountain hills of Dakota
There lived a young boy named Rocky Raccoon
And one day his woman ran off with another guy
Hit young Rocky in the eye Rocky didn't like that
He said I'm gonna get that boy
So one day he walked into town
Booked himself a room in the local saloon.

Rocky Raccoon checked into his room
Only to find Gideon's bible
Rocky had come equipped with a gun
To shoot off the legs of his rival
His rival it seems had broken his dreams
By stealing the girl of his fancy.
Her name was Magil and she called herself Lil
But everyone knew her as Nancy.
Now she and her man who called himself Dan
Were in the next room at the hoe down
Rocky burst in and grinning a grin
He said Danny boy this is a showdown
But Daniel was hot-he drew fast and shot
And Rocky collapsed in the corner.

Now the doctor came in stinking of gin
And proceeded to lie on the table
He said Rocky you met your match
And Rocky said, Doc it's only a scratch
And I'll be better I'll be better doc as soon as I am able.

Now Rocky Raccoon he fell back in his room
Only to find Gideon's bible
Gideon checked out and he left it no doubt
To help with good Rocky's revival.


And last, but not least, of contemporary significance is the fact that you won't find Rocky Raccoon for sale on iTunes nor any other online music service.

This is because the Beatles don't feel comfortable about selling music online.

This is because the available technology has not yet lived up to the Ideals of what it could be.  http://22surf.org/zurich.html

So that means that the purpose of the Rocky Raccoon events are as follows:

"To build a trusted system for digital distribution that even the Beatles would use, and let everyone use it."

Students find dream jobs

In class, passions fuel business plans

By: Erin Wiltgen, Staff Writer, Daily Tar Heel

For many, childhood and adolescence pass in a blur of hobbies and passionate adventures, activities seeped in a deep-seated excitement and love inherent in a particular pastime.

In UNC professor Elliot McGucken's "Artistic Entrepreneurship and Technology" class, students and teachers work to "make your passion your profession," transforming students' dreams and interests into potential paths for the future.

The unique course allows students interested in fields such as photography, video games, painting, classical music and film production to explore commercial and social ventures in the arts.

They search for and create a plan based in entrepreneurship, which supports and nurtures their individual visions.

"A lot of times school tells you that your dreams aren't important," says McGucken, a physics professor. "But in reality dreams are the best thing you can have."

The class consists of an independent project that includes three presentations, guest lectures and small-group collaboration.

Sophomore Phil Gennett's project is a clothing line, and he is trying to find a manufacturer for his creations.

He also intends to set up a talent agency.

"I want to blow it up into a new sort of entertainment, like American Idol, but also as a social network for opportunities," Gennett says.

Sophomore Ryan Dean is working on multiple projects. He runs a graphic design company called Cellar Door Design. He also has joined with a photographer in the class to create CD booklet artwork for the second album by his band, The Anchor Comes Home.

"What's most helpful is meeting like-minded people," Dean says.

"The best thing about this class is establishing relationships with the other students and collaborating with each other."

Stefan Estrada, graduate student and teaching assistant for the class, shares a similar view.

"The people in this class have ambition and a vision of things they want to accomplish," Estrada says.

"This isn't a class where you get something done and forget about it. It continues to maybe become your career."

Continuing entrepreneurship in the real world is the goal of the new and expanding entrepreneurship program at UNC, says Buck Goldstein, the entrepreneur in residence at the Carolina Entrepreneurship Initiative.

"(The class) is a tiny piece of a much bigger picture," he says.

Goldstein is a key player in the development of the entrepreneurship minor.

"It's making entrepreneurship part of the fabric of the University, and is a groundbreaking first effort in understanding the needs of the artistic community."

Goldstein points out that the word "entrepreneurship" comes from a French word meaning "to take action." He says entrepreneurship is about transforming the ideas into reality and a way of thinking about opportunity - be it in the social, artistic or scientific realm.

"The popular view is that (entrepreneurship) is about business," Goldstein says.

"But our view is that it's about opportunity and how to transform that opportunity into reality."

The new entrepreneurship minor comprises four courses, with specialized classes in each perspective.

In addition to McGucken's class, social entrepreneur Jim Johnson is working toward the social aspect of the entrepreneurship program.

Meanwhile, Holden Thorp, chairman of the chemistry department, is planning a scientific entrepreneurship track.

Although the project has yet to be approved by the administrative board, Thorp says he has high expectations for the class. He plans to cover material such as intellectual property, law and venture finance.

"A lot of our students end up working in small companies," Thorp says. "The better we can prepare them for that environment and for the challenges, the better off they'll be."

Goldstein says classes that focus on the different aspects of entrepreneurship are "another initiative for entrepreneurship and opportunity."

"We give students some tools that will enable them to compete in an increasingly entrepreneurial world."

McGucken also says that entrepreneurship classes give students a broader knowledge base.

"It's an irony that the University requires you to specialize when people typically end up switching jobs five or six times and need to know about a lot of different things," McGucken says.

At 5 p.m. Tuesday, the class will host a show at Local 506 on Franklin Street.

The show, called "Rocky Raccoon's High Tech Hollywood Hip Hop Hedge Fund Hoedown and Fashion/Art/Photography/Video Games Showdown" will feature musical and spoken-word performances, fashion shows, film and video screenings and displays of visual art and photography.

The show is designed as a networking event and as a benefit for the Music Maker Relief Foundation and three web sites - OSCommerce.com, Joomla.org and Gallery.menalto.com.

The Music Maker foundation works to help pioneers of Southern musical traditions gain recognition and meet their financial needs.

One goal of the show, and the class itself, is "to build new cultural centers," McGucken says.

"The University has been separated artificially," he says.

"This class has naturally collapsed all the barriers between business and art and law, putting all the power in the hands of the creator."